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PRODUCT UPDATES
The latest digital marketing innovations driving extraordinary results for your dealership.
Utilizing conversational AI, Cyrus provides shoppers with assistance throughout their online journey, from browsing inventory and valuing their trades to scheduling service appointments.
Effectively manage Cyrus conversations via the new Contact Center, which simplifies action to maximize productivity.
Cyrus now features Contact Center: a Chat Management Portal that allows your team to effectively manage conversations with your end users. Contact Center simplifies agent tasks with quick-access and intuitive features that maximize day-to-day productivity.
Smarter Notifications
Never miss a shopper—get alerted the moment a conversation needs your attention.
Streamlined Chat Management
Easily assign chats, create automated replies, and organize conversations with labels.
Actionable Insights
Track response times, agent performance, and chat volume to boost customer engagement.
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Save-a-Vehicle
Enhance the shopping experience with our Save-a-Vehicle feature! Shoppers can "heart" and save their favorite vehicles for easy access later—no login required.
This intuitive feature keeps customers engaged on the Search Results Page (SRP) and Vehicle Details Page (VDP) by mirroring their everyday online shopping habits. With just one click, they can create a personalized list of saved vehicles, making it effortless to compare and revisit their top choices anytime.
Intuitive analytics with enhanced functionality to give you the data you need to succeed.
Formerly known as Beacon, the "Data Hub" dashboard is a one-stop shop for website performance data, giving dealers a clear, visual representation of key metrics in a single view. DealerOn Data Hub reporting enables dealers to make informed decisions about website changes and evaluate website performance with confidence.
Enhanced Data Precision
Built on Looker and powered by direct "raw" BigQuery data, it offers a level of accuracy surpassing Google's GA4 UI. The dashboard's flexible filtering capabilities also allow users to analyze data for a single website or multiple sites, making it an essential resource for comprehensive website analytics.
A Better Way to View Metrics
Can be used to track key performance indicators including VDP Views, Bounce Rate, Form Leads, and Conversion Rate. New engagement metrics including engagement rate and engaged sessions have been added, highlighting user activity along their journey. Filter to see engagement rate by type, allowing you to evaluate the effectiveness of your website and vendor partners.
Product Reporting
Product based reporting is currently available for dealers with DealerOn’s digital retailing solution, APEX, or our user personalization solution, Signals. This reporting utilizes key performance indicators to help dealers understand the use and impact of these tools with your consumers.
Watch: Colleen Harris, Director of Product Insights, introduces Data Hub (formerly Beacon), our enhanced reporting suite designed to provide dealerships with accessible and actionable data insights.
A personalized online showroom for every visitor.
Deliver the right message to the rights shopper at the right time.
‘For You’ Search Results Page
Signals now offers an exciting way to capture shopper interest right on the SRP. With ‘For You’ vehicle recommendations, your website learns from visitor behavior—such as browsing specific models, colors, or price ranges—to display cars that match their preferences.
Seamless Lead Capture
We’ve simplified the path from interest to action. Now, lead forms are embedded directly within personalized ads, eliminating the need for additional clicks.
New Campaign Types & Increased Scalability
Now, you can tailor campaigns by selecting New Vehicles, Used Vehicles, or Both to reach the right shoppers on SRPs and VDPs. Plus, new sharing and copying features make it easy to duplicate campaigns within a dealership or across multiple stores for faster setup and scalability.
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Condition Filter Enhancement
Based on dealer feedback we have added an optional expansion setting for the Vehicle Condition filter on SRPs. As users navigate between SRP type pages (New, Used, All) and the filter is pinned to be expanded. No need to click on the filter as the page refreshes!
Sort by Savings Value
Give shoppers the power to sort vehicles on the SRP by highest to lowest savings—a highly requested feature from both shoppers and dealers. This functionality highlights your best deals at the top of the SRP, maximizing visibility and engagement. Savings calculations are customizable with the help of your support team.
Dealership Location Dropdown
When this customization is selected, a single select dropdown will be added to all forms on the site. Dealerships within the group will be displayed as selectable options, allowing the shopper to choose which dealership they want to contact.
Drivetrain and Transmission Filter Option
This update provides the ability to filter by generic, easy-to-read drivetrain and transmission options on the SRP.
Enhanced Search & Filtering
Cosmos brings the features automotive shoppers need, refined by your feedback to create a seamless browsing experience. The SRP now includes an easy-to-use accordion filter, allowing shoppers to quickly expand and collapse options, making navigation smoother than ever.
For a more engaging search, interior colors are represented by intuitive swatches—like grouping similar shades under 'gray'—allowing shoppers to browse in a way that feels natural.
