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PRODUCT UPDATES
The latest digital marketing innovations driving extraordinary results for your dealership.
New Products & Features
Save-a-Vehicle
Enhance the shopping experience with our Save-a-Vehicle feature! Shoppers can "heart" and save their favorite vehicles for easy access later—no login required.
This intuitive feature keeps customers engaged on the Search Results Page (SRP) and Vehicle Details Page (VDP) by mirroring their everyday online shopping habits. With just one click, they can create a personalized list of saved vehicles, making it effortless to compare and revisit their top choices anytime.
A personalized online showroom for every visitor.
Deliver the right message to the rights shopper at the right time.
‘For You’ Search Results Page
Signals now offers an exciting way to capture shopper interest right on the SRP. With ‘For You’ vehicle recommendations, your website learns from visitor behavior—such as browsing specific models, colors, or price ranges—to display cars that match their preferences.
Seamless Lead Capture
We’ve simplified the path from interest to action. Now, lead forms are embedded directly within personalized ads, eliminating the need for additional clicks.
New Campaign Types & Increased Scalability
Now, you can tailor campaigns by selecting New Vehicles, Used Vehicles, or Both to reach the right shoppers on SRPs and VDPs. Plus, new sharing and copying features make it easy to duplicate campaigns within a dealership or across multiple stores for faster setup and scalability.
Learn MoreNew Partnerships & Integrations
OnMarketplace
Empowering Partners with Seamless Integration and Exclusive Recognition
Designed to empower third-party application providers, OnMarketplace streamlines the integration process resulting in applications being live on DealerOn websites in near real-time. It also provides dealerships with visibility for innovative automotive solutions for optimal performance and best practices.
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Lyteflo
Your Secret Weapon to Selling EVs Faster
Lyteflo’s EV Sales Hub enables DealerOn websites with VIN-specific EV data and tools to power the most comprehensive EVDP experience in automotive. Lyteflo seamlessly integrates with DealerOn EVDPs to answer shoppers’ top questions about affordability, EV fuel and maintenance savings, incentives, range, charging information and more – boosting lead conversion and turning your sales team into EV experts in the showroom.
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Faster, Smoother 360 Spins—Now Natively Integrated
We’ve enhanced 360 vehicle spins on your VDPs by natively integrating with top providers like Impel and EZ360. Gone are the days of relying on custom third-party scripts that could slow down your site and disrupt the customer experience.
Now, with native integration, 360 spins load instantly and effortlessly, keeping your website fast and your shoppers engaged. Give your customers a smooth, immersive experience that lets them explore vehicles in detail—without compromising site speed or performance.
Dealer Feedback Driven Improvements
Sort by Savings Value
Give shoppers the power to sort vehicles on the SRP by highest to lowest savings—a highly requested feature from both shoppers and dealers. This functionality highlights your best deals at the top of the SRP, maximizing visibility and engagement. Savings calculations are customizable with the help of your support team.
Dealership Location Dropdown
When this customization is selected, a single select dropdown will be added to all forms on the site. Dealerships within the group will be displayed as selectable options, allowing the shopper to choose which dealership they want to contact.
Drivetrain and Transmission Filter Option
This update provides the ability to filter by generic, easy-to-read drivetrain and transmission options on the SRP.
Enhanced Search & Filtering
Cosmos brings the features automotive shoppers need, refined by your feedback to create a seamless browsing experience. The SRP now includes an easy-to-use accordion filter, allowing shoppers to quickly expand and collapse options, making navigation smoother than ever.
For a more engaging search, interior colors are represented by intuitive swatches—like grouping similar shades under 'gray'—allowing shoppers to browse in a way that feels natural.
